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anything which has life,i guess is very simple, it has a routine and its very simple complications. from the very first day,after getting into University, i observed,i had this weakness for aesthetics.

i would want a personal touch to everything. And that would mean my craze to get into things very instinctively and intensely and thoroughly.and with the fast track life, this is quite ruled out.you have to be making that first and fast move.furiously.

that was not happening.

i discovered,that the process was in itself very basic.nothing comes in full realisation without a process and that is exactly where the creativity strikes.

the only difference is that the artisan doesn’t seem to have this business sense,which is alright but,why then most of us Indians are not going handloom way?

before anybody answers, i am myself the first to rethink my choices till date.

 

sumita.jetley@c-infiniti.in

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This entry was posted in Basics, Brand Communications, Creativity, Social and Rural Empowerment-Community Connect, Uncategorized and tagged , , . Bookmark the permalink.

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