Grow with us..’careerwise’

 We are Hiring Image 01

Role title: Digital Marketing Professional/Content Writers 
Company / Location: Infiniti Connect (India) Private Limited
Client Location Client Site at New Delhi/Gurgaon
Grade / Level and function Digital Marketing Specialist– Corporate Communications
Reporting structure: Reporting to :Vice President – Corporate Communications

Direct reports: None

Position statement:
To be responsible for overall brand building and monitoring of the brand ,Handle the complete digital presence of our client  through websites, social media and blogs, with special focus on social media.
Responsibilities:
– Expertise in enhancing inbound traffic to our websites and social media platforms leading to increased ROI.

– To develop and execute solid plans to increase page views,unique visitors, dwell time and site stickiness to encourage repeat visits.

– Seamlessly integrate across different social media platforms, where we have presence

– Identify and increase brand  presence across new social media platforms

– Regularly be abreast with latest trends and suggest their feasibility for our Group

– Generate and circulate regular analytics report to the top management appraising them about our current presence and measures to improve

– Act in responsive manner while using platforms so as to not impact culture and image

– Introduce industry best practices and also educate relevant people within the organization.

Qualifications:
Mandatory:

–  A graduate from a reputed college/university (Business / Marketing preferred)

–  Should have attended at least one online marketing course through previous organization or individual capacity

– Proven experience in digital marketing and online PR

Desired :

– Internet savvy individual with a knack for exploratory research

–  A good working knowledge of web analytics, Photoshop and Dreamweaver ideal but not essential

– Ability to network across platforms, forums and blogs

 

Experience:
3-5 years

 

Functional Competencies Required
–  Highly proficient in content writing

–  Strong understanding of digital landscape and its use to support and develop brand value

– Complete control on usage concepts across main platforms like Facebook, You Tube, Twitter, Instagram, LinkedIn etc.

– Expertise in Social media marketing avenues for Corporates

– Smart in navigating across platforms scouting for new methods to increase presence

– Ability to identify means to optimize our presence in social media with minimal costs

-Should be well versed in cross-platform integration leading to tangible increase in brand visibility like increased views, likes, comments, retweets,etc

– Good understanding of analytic tools (both free and paid) and reports

– Regular monitoring of website visits and generate ideas to improve traffic

–  Regular update on blog. At least should be knowledgeable to refine given content

– Ability to write relevant content for posts with minimal supervision

– Should have or quickly establish network with industry relevant influencers/networkers

– Good knowledge of SEO and Google Analytics

– Liaison with graphic designer to understand the layouts of the business needs

 

Behavioural Competencies Required:
– Excellent communication skills

-Strong analytical skills, numerical skills and a good knowledge of Excel

– Good relationship management skills and a good team player

-Creative flair and enthusiasm for new ideas and concepts

– Confident, passionate and positive attitude

 

Key result areas / job outcomes:
–  Tangible increase in measurable values for existing 30k Facebook likes, 300+ subscriptions on You tube channel .etc (these are just indicative and not restrictive)

– Prominent increase in virtual presence across multiple digital avenues

– Website ranked high among prominent competitors (either in Alexa or other sites)

We are Hiring Image 2

You can reach us at mrinal.agrawal@c-infiniti.in

http://www.c-infiniti.in

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This entry was posted in Content Developers, HR, Writing and tagged , , , . Bookmark the permalink.

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